Most people have no idea how powerful trending topics actually are. They think you need a huge platform or a news-level site to get traffic from breaking news. You don’t.
If you publish even a simple post about a trending topic — the Super Bowl, a Kardashian headline, a breaking tech story, anything the world is obsessing over — your site will get traffic. Sometimes hundreds of visitors. Sometimes thousands. This works even if your site is brand new, because when a topic is exploding, demand is so massive that smaller pages get pulled into the stream.
It’s called newsjacking. Here’s how to run it as a system.
Step 1: Find the Trend Before Everyone Else
Speed is the entire game. The first wave of content on a trending topic gets the traffic. The second wave gets scraps. By the time you find a trend manually, you’re already late.
Most people use Google Trends, Exploding Topics, or X’s trending tab — fine, but slow and reactive. The faster move is automated keyword monitoring across the platforms where conversations actually start. Devi watches Reddit, X, LinkedIn, and Facebook for the keywords you set and surfaces conversations the moment they spike — which means you’re seeing trends before they hit the trending tab.
For breaking news specifically, LoudAF’s RSS Remixer is the cleanest fit. Connect your industry feeds and the engine serves up hot takes on every breaking story automatically. Instead of doom-scrolling for a story to react to, you get pre-loaded angles delivered as fast as the news breaks.
Step 2: Tie the Trend to Your Offer
This is where most people mess up — they cover the trend straight, like a news page, and forget to bend it back to their world.
Imagine you run a self-defense brand. The Patriots just won the Super Bowl, the streets are packed, and a fight breaks out leaving two fans hospitalized. You post:
You just tapped a viral event, a real human moment, and tied it to your core expertise in 20 seconds. That’s newsjacking — using attention you didn’t create to drive eyeballs to an offer you do own.
Step 3: Produce Content Fast
The window on a trending topic is hours, not days. If your production process takes a week, you’ve already missed it.
LoudAF handles the long-form side — articles, threads, carousels, newsletters, all generated from the trending angle in your voice. The Article Engine alone can turn a breaking story into an SEO-ready blog post in minutes, which means you can publish before competitors have even decided what to write about.
For short-form video, Clipfy is the volume engine. Drop your footage library in, add the trending angle, and Clipfy generates hundreds of unique short-form variations ready for TikTok, Reels, and Shorts. One trend becomes 50 posts before lunch.
Step 4: Catch the Traffic
A trend that drives 5,000 visitors to a page that doesn’t convert is 5,000 wasted clicks.
BuildWithOS handles the landing page, checkout, email capture, and follow-up sequence from one dashboard. You can build a topic-specific landing page in an afternoon, route every newsjacked piece of content to it, and capture the spike instead of letting it bounce. The trend brings the traffic. Your funnel turns it into customers.
Catch your next traffic spike with BuildWithOS →The Loop
Find the trend → tie it to your offer → produce content fast → capture the traffic. That’s the whole play.
Skip either one and you’re a news page. Run both and every trend becomes a deposit into your business.
See the full growth stack on our tools page →